Jeffrey Watts grew up in his family’s jewelry businesses, yet chose his own path to become a psychologist. During ten years in private practice, Jeffrey found that focusing on a person’s DNA (Divine Natural Abilities), not their weaknesses or flaws, was the key to true, rapid transformation.

Inspired by this discovery, he combined his expertise in Psychology, Neurolinguistics, Productivity, Business Operations & High Growth Strategies to create what is known today as "Executive Performance Coaching."

 Twenty-five years later, hundreds of clients and companies have been revolutionized by Jeffrey’s leadership & guidance – they call him “The Catalyst.”